This book is about what shapes the world economy: about the motives, attitudes and impulses that determine our economic behavior. People are used to imagining themselves as rational beings. But Duke University professor Dan Ariely came to the conclusion that our decisions are often predictably irrational: we act on the same non-obvious scenarios. The book will provide significant assistance in understanding them. How do we evaluate what we have? Why do people act more honestly when dealing with cash? How do we overpay for something that costs nothing? Knowing this. you will be able to adjust your behavior, as well as influence the behavior of partners, clients and contractors. The book will be of interest to both sellers and buyers of a wide variety of goods and services, as well as anyone interested in behavioral economics.

Dan Ariely is a professor at the Massachusetts Institute of Technology. He also leads a research group at Duke University. Dan Ariely received a PhD in cognitive psychology from the University of South Carolina and a PhD in business from Duke University. The area of his scientific research is the causes, patterns and consequences of irrational human behavior. Professor Ariely's speeches can be seen on ted.com