Predictable irrationality. The Hidden Forces That Shape Our Decisions

Predictable irrationality. The Hidden Forces That Shape Our Decisions

book type
0 Review(s) 
FL/472753/R
Russian
In stock
грн75.00
грн67.50 Save 10%

  Instant download 

after payment (24/7)

  Wide range of formats 

(for all gadgets)

  Full book 

(including for Apple and Android)

This book is about what shapes the world economy: about the motives, attitudes and impulses that determine our economic behavior. People are used to imagining themselves as rational beings. But Duke University professor Dan Ariely came to the conclusion that our decisions are often predictably irrational: we act on the same non-obvious scenarios. The book will provide significant assistance in understanding them. How do we evaluate what we have? Why do people act more honestly when dealing with cash? How do we overpay for something that costs nothing? Knowing this. you will be able to adjust your behavior, as well as influence the behavior of partners, clients and contractors. The book will be of interest to both sellers and buyers of a wide variety of goods and services, as well as anyone interested in behavioral economics.

Dan Ariely is a professor at the Massachusetts Institute of Technology. He also leads a research group at Duke University. Dan Ariely received a PhD in cognitive psychology from the University of South Carolina and a PhD in business from Duke University. The area of his scientific research is the causes, patterns and consequences of irrational human behavior. Professor Ariely's speeches can be seen on ted.com

FL/472753/R

Data sheet

Name of the Author
Дэн Ариели
Language
Russian
Translator
Павел Валерьевич Миронов

Reviews

Write your review

Predictable irrationality. The Hidden Forces That Shape Our Decisions

This book is about what shapes the world economy: about the motives, attitudes and impulses that determine our economic behavior. People are used to imaginin...

Write your review

7 books by the same author:

Products from this category: