Excellently written and adapted to modern realities, a textbook on developing personal magnetism, willpower and energetic character. The author, a prominent English psychologist, considers magnetism as the personal volitional qualities of a person, which help him develop personal energy and thereby latently influence the actions of other people, develop in them a subconscious desire to act according to his will. Thus, this book will become an invaluable tool for those who want to develop in themselves the makings of a leader, a leader of a team, no matter what - its methods are suitable for the business community, a political party or a religious movement.