Before you is a powerful weapon to enhance all types of texts. A kind of “bible for the modern copywriter.” Only important and effective. Only proven methods, tricks and tricks from the creator of the “Persuasive-Positive Copywriting” style, Peter Panda. With the help of this book, you will learn how to create truly convincing sales and advertising texts. Now you will be able to write not “like everyone else.” This is a rare and very valuable skill. Only a few can write in the format of convincing copywriting, but now you are among the chosen ones. Where others will repeat thousands of already tired cliches, you will hit the mark. Sell. Convince. Prove. You will learn to write so that readers say: “We want it like yours” and “We believe you.” This is elite knowledge, where the simplicity of presentation hides serious training, experience and knowledge of classified professional information. The book is a must-read for copywriters, content managers, website owners, businessmen, freelancers and all those who want to learn how to create simple, specific, friendly, ironic , persuasive texts for advertising, business and just the end consumer.