There is no entrepreneur, marketer, creator of a product or service who would not be tormented by questions:• what to name your company, product, promotion?• how to attract new customers and make them become permanent?• how to create your own feature, which will make a company stand out from the crowd of competitors?• what is important to remember when creating a new company (starting a project), so that later the “unpromoted” nature of a company or brand does not hinder business development? The book summarizes the practical experience of more than 100 companies and consists of 49 steps, the sequential application of which is mandatory will lead your company to excellent results. Such successful businessmen as Pavel Teplukhin, Sergei Polonsky, Oleg Tinkov, Evgeniy Chichvarkin, and many others share their own promotion experiences on its pages. The book is intended for heads of companies, both existing and planned, marketing, advertising and PR managers.< /p>