Employees for life. Loyalty lessons from Southwest Airlines
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Lorraine Grubs-West was a senior executive at Southwest Airlines for 15 years. Her career has included work in marketing and HR. In this book, she outlines the core principle of Southwest, which, in her opinion, has earned the company the title of one of the most enviable employers in the United States and allowed it to occupy a leading position in the market for the past thirty years. The book is distinguished not only by its practicality, but also by its light, lively style of presentation. It will be useful to anyone interested in attracting and retaining both clients and employees.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/329445/UA
Data sheet
- Name of the Author
- Лорейн Грабс-Уэст
- Language
- Ukrainian
- Release date
- 2008
- Translator
- Анастасия В. Камеко
Павел Валерьевич Миронов
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Lorraine Grubs-West was a senior executive at Southwest Airlines for 15 years. Her career has included work in marketing and HR. In this book, she outlines t...