Internet technologies in marketing
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The book is dedicated to Internet technologies in marketing. Here we talk in detail about marketing research on the Internet, methods of obtaining primary and secondary information on the Internet, competitive and situational analysis on the Internet, as well as Internet merchandising (its goals, objectives and principles), the use of Internet merchandising tools, programs and marketing plan and development of marketing programs.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/868608/UA
Data sheet
- Name of the Author
- Илья Мельников Валерьевич
- Language
- Ukrainian
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The book is dedicated to Internet technologies in marketing. Here we talk in detail about marketing research on the Internet, methods of obtaining primary an...