Internet technologies in marketing
Read a fragment
Instant download
after payment (24/7)
Wide range of formats
(for all gadgets)
Full book
(including for Apple and Android)
The book is dedicated to Internet technologies in marketing. Here we talk in detail about marketing research on the Internet, methods of obtaining primary and secondary information on the Internet, competitive and situational analysis on the Internet, as well as Internet merchandising (its goals, objectives and principles), the use of Internet merchandising tools, programs and marketing plan and development of marketing programs.
FL/868608/R
Data sheet
- Name of the Author
- Илья Мельников Валерьевич
- Language
- Russian
13 books by the same author:
Products from this category:
The book is dedicated to Internet technologies in marketing. Here we talk in detail about marketing research on the Internet, methods of obtaining primary an...