12 topics. 21st century marketing
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This book is about the marketing of the future, signs of which we see at every step. The author presents it as a cultural and philosophical system capable of not only responding to global changes in the world, but also creating new traditions. He formulates the laws of its development in the form of the so-called 12 rules of branding. The book is intended for business managers, marketers and advertising specialists, but it will be of interest to anyone interested in marketing problems.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/115941/UA
Data sheet
- Name of the Author
- Джон Грант
- Language
- Ukrainian
- Release date
- 2007
- Translator
- Юрий Н. Каптуревский
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This book is about the marketing of the future, signs of which we see at every step. The author presents it as a cultural and philosophical system capable of...