12 topics. 21st century marketing
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This book is about the marketing of the future, signs of which we see at every step. The author presents it as a cultural and philosophical system capable of not only responding to global changes in the world, but also creating new traditions. He formulates the laws of its development in the form of the so-called 12 rules of branding. The book is intended for business managers, marketers and advertising specialists, but it will be of interest to anyone interested in marketing problems.
FL/115941/R
Data sheet
- Name of the Author
- Джон Грант
- Language
- Russian
- Translator
- Юрий Н. Каптуревский
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This book is about the marketing of the future, signs of which we see at every step. The author presents it as a cultural and philosophical system capable of...