Marketing
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The manual briefly outlines the main topics included in the Marketing course: definition, management and forecasting of marketing, methods of market segmentation, marketing research, analysis, pricing and communication policies of the company. Particular attention is paid to buyer behavior and consumer motivation. The manual is intended for students of economic specialties to prepare for the exam in the Marketing course.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/559872/UA
Data sheet
- Name of the Author
- Наталья Розова Константиновна
- Language
- Ukrainian
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The manual briefly outlines the main topics included in the Marketing course: definition, management and forecasting of marketing, methods of market segmenta...