Marketing
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The manual briefly outlines the main topics included in the Marketing course: definition, management and forecasting of marketing, methods of market segmentation, marketing research, analysis, pricing and communication policies of the company. Particular attention is paid to buyer behavior and consumer motivation. The manual is intended for students of economic specialties to prepare for the exam in the Marketing course.
FL/559872/R
Data sheet
- Name of the Author
- Наталья Розова Константиновна
- Language
- Russian
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The manual briefly outlines the main topics included in the Marketing course: definition, management and forecasting of marketing, methods of market segmenta...