One of the world's most respected experts on behavior and change, Ben Tyler offers his own concept, which consists of only three steps and helps to achieve real change.

The success of any person or business depends on the ability to change. A company that wants to remain a leader in its field must continuously innovate. A person striving for career or personal growth needs to take some action for this.

You will learn from the book

• why change is so important, but it is so difficult|

• How to put the concept into practice to get outstanding results|

• How to properly plan and act on the basis of the latest behavioral science.

At the end of the book you will find the Behavior Change Handbook - 82 practical tips based on behavioral science. They will help you plan the right course of action. And then, systematically and effectively achieve important changes where you see fit: at work, at home, and in any situation.

From the author

Change is not easy. It's hard to let go of old habits and replace them with new ones. It is difficult to change if the social environment remains the same and does not support you. It's hard to change when you don't really believe you can do it. Here we come to the central question of the book: how do we bring about change? How can I begin to behave in a new way and thereby ensure the success of this endeavor?

To illustrate this process, I came up with a simple and convenient concept of "Ladder". So, imagine a lean-to ladder with three steps.

1. The top step is the goal you are pursuing.

2. The middle step is the behavior that will get you closer to your goal.

3. The bottom step is the support that will help you behave the way you have planned, those techniques that will allow you to initiate and support behavior change.

Thousands of books have been written about change. Many of them are literally crammed with impressive illustrations, models and action plans. However, I myself have been using the drawing of a staircase with three steps for several years. It's simple, effective, and most importantly, it works!

Who this book is for

For anyone who wants to make sustainable and long-term changes in their lives.

Published in Russian for the first time.