Business under attack
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Have you ever seen a big difference between how companies actually make important strategic decisions and how they portray the process? The author shows what really happens inside a business, what CEOs are like, what the temptations and influences are, as well as the (sometimes unwise) connections and strategies of corporate life. The things he reveals go to the fundamental nature of modern business. They break down conventional wisdom about how a business operates to show what actually happens and how it impacts a company's performance. They explain how today's success can become tomorrow's failure; who becomes the company's hero and who the villain, and how money brings success or failure. So, if you're in business, let this revealing book help you sharpen your business savvy. And if you are an inquisitive observer, the revealed facts and realities will amuse you (and perhaps scare you a little). The book is intended for a wide range of readers.
Data sheet
- Name of the Author
- Фрик Вермюлен
- Language
- Ukrainian
- Release date
- 2012
- Translator
- Ирина Сацевич