Mechanism for the formation of regional brands
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The monograph is devoted to the main problems that arise in the development and formation of regional brands. The theory and methodology of branding is analyzed in detail. The mechanism for the formation of branding at the regional level as a marketing strategy for the development of the region is presented. The monograph may be useful to researchers in the field of branding technologies, teachers, students, graduate students, as well as a wide range of readers.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/439946/UA
Data sheet
- Name of the Author
- Анна Овчарова Александровна
- Language
- Ukrainian
- Release date
- 2008
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The monograph is devoted to the main problems that arise in the development and formation of regional brands. The theory and methodology of branding is analy...