Mechanism for the formation of regional brands
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The monograph is devoted to the main problems that arise in the development and formation of regional brands. The theory and methodology of branding is analyzed in detail. The mechanism for the formation of branding at the regional level as a marketing strategy for the development of the region is presented. The monograph may be useful to researchers in the field of branding technologies, teachers, students, graduate students, as well as a wide range of readers.
FL/439946/R
Data sheet
- Name of the Author
- Анна Овчарова Александровна
- Language
- Russian
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The monograph is devoted to the main problems that arise in the development and formation of regional brands. The theory and methodology of branding is analy...