Landing page is the name on the Internet for those website pages that are most often visited by visitors who open the site from search engines. The importance of landing pages is difficult to overestimate: they are the entrance gate of any website, one might even say the showcase of a web resource. As you might already guess, landing pages are ideal for placing various advertisements, banners and other content with which you can make money on the Internet. The book you are holding in your hands explores such pages in detail. The authors, professionals in their field, talk in detail about Internet marketing and how to attract new customers and retain them, how to properly design web pages, what mistakes are most often made when creating landing pages and how to eliminate them, and much more. .After reading this book, you will learn how to create an effective landing page from scratch and, thanks to it, receive from 3 to 80 orders daily, increasing online sales from 40 to 450%.