Goodwill constants: style, publicity, reputation, image and brand of the company
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The book makes an attempt to systematize all the main structural components of an organization’s intangible asset by introducing the concept of “goodwill” in its expanded use. Style, publicity, reputation, image and brand of an organization are considered as goodwill constants. For undergraduate students studying in the areas of training "Advertising and Public Relations", "Journalism", "Sociology", graduate students and university teachers.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/811312/UA
Data sheet
- Name of the Author
- Феликс Шарков Изосимович
- Language
- Ukrainian
- Release date
- 2015
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The book makes an attempt to systematize all the main structural components of an organization’s intangible asset by introducing the concept of “goodwill” in...