Goodwill constants: style, publicity, reputation, image and brand of the company
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The book makes an attempt to systematize all the main structural components of an organization’s intangible asset by introducing the concept of “goodwill” in its expanded use. Style, publicity, reputation, image and brand of an organization are considered as goodwill constants. For undergraduate students studying in the areas of training "Advertising and Public Relations", "Journalism", "Sociology", graduate students and university teachers.
FL/811312/R
Data sheet
- Name of the Author
- Феликс Шарков Изосимович
- Language
- Russian
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The book makes an attempt to systematize all the main structural components of an organization’s intangible asset by introducing the concept of “goodwill” in...