The book presents a description of the main provisions of a new science that arose at the intersection of linguistics and political science and deals with the study of the political sphere of communication, consideration of the means and methods of struggle for political power in the process of communicative influence on the political consciousness of society. For independent work of students, test questions and assignments are offered after each section. For undergraduate and graduate students specializing in the field of public relations, political science, linguistics and intercultural communication, sociology, advertising, journalism, state and municipal administration, as well as anyone interested the language of politics, methods and techniques of speech influence in the political sphere.