Metaphor in political communication
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The monograph examines the history of the emergence and development of one of the dynamic areas of modern linguistics - political metaphorology. In recent years, thousands of publications have appeared in different countries of the world, relating to both the traditional (rhetorical) version of the theory of political metaphor and its new directions - cognitive and discursive. Political metaphorology is actively developing; modern linguists strive to use materials from more and more new areas of political communication in a variety of countries and societies for research. Therefore, there is an increasing need to understand the history, current state and prospects of political metaphorology. For specialists in the field of political linguistics, public relations, political science, intercultural communication, sociology, advertising, journalism, state and municipal administration, as well as anyone interested in language politics, methods and techniques of speech influence in the political sphere.
Data sheet
- Name of the Author
- Анатолий Чудинов Прокопьевич
Эдуард Будаев Владимирович - Language
- Ukrainian
- Release date
- 2008