Up@Down. Advertising: life after death
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What awaits traditional advertising in the 21st century, in an environment where both consumers (who are becoming less and less trusting) and media (which are becoming less and less dependent on advertising) are changing? Rethinking the concept of advertising, the author of the book suggests thinking about what its functions are in changing conditions, and proposes a new formula for effectiveness: “relevance, usefulness, entertainment.” The book will be useful to everyone who works in the field of marketing, advertising, branding and PR.< /p>
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/683989/UA
Data sheet
- Name of the Author
- Джозеф Яффе
- Language
- Ukrainian
- Release date
- 2007
1 book by the same author:
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What awaits traditional advertising in the 21st century, in an environment where both consumers (who are becoming less and less trusting) and media (which ar...