Up@Down. Advertising: life after death
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What awaits traditional advertising in the 21st century, in an environment where both consumers (who are becoming less and less trusting) and media (which are becoming less and less dependent on advertising) are changing? Rethinking the concept of advertising, the author of the book suggests thinking about what its functions are in changing conditions, and proposes a new formula for effectiveness: “relevance, usefulness, entertainment.” The book will be useful to everyone who works in the field of marketing, advertising, branding and PR.< /p>
FL/683989/R
Data sheet
- Name of the Author
- Джозеф Яффе
- Language
- Russian
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What awaits traditional advertising in the 21st century, in an environment where both consumers (who are becoming less and less trusting) and media (which ar...