Election campaigning is often compared to a sport, such as boxing. But any sports match is a competition according to rules, the observance of which is monitored by judges. As for the election struggle, very often it resembles a brutal fight in a dark alley. And if the candidate also does not have support from the authorities, then it is considered that he is doomed. Evgeny Lankin, a political strategist with twenty years of experience, in his book, based exclusively on Russian practice, clearly and intelligibly talks about the rules of conducting election campaigns. He pays special attention to the actions of the opposition candidate, who is obviously in a more vulnerable position. In addition, many pages are devoted to black PR - that same fight without rules. How to recognize the tricks of “chernukha” if you are a simple voter, and how to resist them if you yourself are involved in the election struggle. The book will be useful to political strategists, candidates and all those who want to know how elections are actually done in our country.