In recent years, people all over the world are beginning to pay more and more attention to their identity - national, racial, gender, religious. This global trend, according to Francis Fukuyama, author of the bestseller “The End of History and the Last Man,” is a decisive factor for the effective functioning of the social mechanism, be it in the countries of the East, Southeast Asia, the United States or Scandinavia. In his new book, Fukuyama explores the origins of our desire for dignity and examines the implications of identity politics for the liberal world order in the age of populism. The task that Fukuyama sets himself is to prove that individual rights, which underlie the liberal idea, can not only lead to the individualistic fragmentation of societies, but also create the basis for social consolidation.