The modern business world seems to be very familiar with the immutable truth that there are no partners in negotiations, but only opponents. And yet, few manage to avoid tactical mistakes in the negotiation process. People inexperienced in business often fall for the bait of compromises and concessions desired by the strong side. Jim Camp's book will teach you how to negotiate and win with dignity. Moreover, this technology is applicable to any area of life - not only to business. When you need to resist powerful pressure, manipulation, and defend your positions in front of your counterparts, the tools of a professional negotiator will come in handy. No matter what happens at the negotiating table, you must be confident in the strength of your own position.