The 100X Philosophy is an extension of the ideas of financial analyst Thomas Phelps, who wrote a book about 100Xers in 1972. That's what he called stocks that bring in $100 for every dollar invested. Christopher Mayer decided to use Phelps' approach to analyze the modern American market. He took an in-depth look at 365 companies whose stock prices increased a hundredfold between 1962 and 2014 to see if there was a systematic way to invest for the long term that could generate such impressive returns. According to Mayer's hypothesis, in the search for 100xers, you need to focus on ethical companies whose activities are committed to improving human life, and adhere to the principle of “buy and hold”. In this case, the choice of a specific industry does not matter. The main idea of the “Stokrat philosophy” is this: the investor will do the right thing if he stands still in order to run quickly. In support of his hypothesis, the author cites arguments based on a deep understanding of the market and a thorough study of the experience of various companies. You need to play for a long time. There are approaches and investors that have outperformed the market by a respectable margin over time. They just rarely do it continuously. People do stupid things because they're bored. They feel they have to do something. For whom For beginners and experienced investors focused on the long term.