Employees need feedback. The basis for a company's success is a good corporate culture. Without strategic planning, goals cannot be achieved. Employee competencies must be constantly assessed, and their weaknesses must be strengthened. You can only manage what is measurable. For many decades, these management approaches have been considered indisputable axioms. However, in reality, these methods are not only ineffective, they cause negativity and dissatisfaction on the part of employees who are forced to adapt to entrenched rules, carry out a plan handed down from above that has nothing to do with reality, comply with artificially developed assessments, and strive for goals that have nothing to do with reality. with their personal aspirations. One of the authors of the best-selling book “First, Break All the Rules,” recognized management expert Marcus Buckingham and senior vice president of leadership and team research at Cisco Systems Ashley Goodell, based on the latest research in the field of personnel work, prove , why many popular management methods do not work. The authors offer a completely different, meaningful approach to managing people. By relying on it, bold, free-thinking leaders can get the best out of each team member, preventing them from making mistakes, but at the same time giving them the opportunity to experiment and learn.