There is strength in trust. How to create and not lose one of the most important intangible assets of a company
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Trust is one of the most valuable intangible assets of a company. It is difficult to create and can be lost in an instant. Harvard Business School Professor of Practice Sandra Sucher and Harvard Business School Fellow Shaleen Gupta have developed an applied model of trust. The four elements of this model will help you understand what trust is, how it works, and how companies can put the concept into practice in everything from solving everyday issues to developing long-term strategies. This book will be useful for all managers and business owners who want their employees to worked harder, and customers stayed with their company longer.
FL/924576/R
Data sheet
- Name of the Author
- Сандра Сачер
Шалин Гупта - Language
- Russian
- Translator
- Алексей Попов
Татьяна Борисовна Землеруб
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Trust is one of the most valuable intangible assets of a company. It is difficult to create and can be lost in an instant. Harvard Business School Professor ...