Chinese businessmen are influencing the world: giants like Alibaba and Huawei continue to grow endlessly through innovation, while also helping thousands of young entrepreneurs enter the global market. Readers are provided with insider information on the work of Chinese innovators to help them incorporate their ideas into their own businesses and prepare for future changes. The sheer number of small and under-the-radar Chinese innovators poses a serious competitive challenge to the future of many multinational and Chinese companies. There are four main types of businessmen in China: • Pioneers (Sany, BAT, Xiaomi and other hidden champions); • Mid-sized companies that are leading in certain niches; • Outsiders - technology enterprises with significant intellectual property; • and changemakers who are preparing the digital revolution. Readers will get research on what products and services these companies are developing, what business models they are using and why, what their competitive strategies are and the key drivers of innovation. The changemakers are building on the emerging mobile internet society and demonstrating radical business thinking. They appear hand in hand with a new generation of consumers. For whom: For executives, students and scientists in the field of innovation.