What is the difference between your competitor and your enemy? You know who your competitors are. You keep an eye on them regularly and can comfortably list them along with their strengths and weaknesses. But your enemies are a different matter entirely. These are the haters and doubters who told you you couldn't succeed, the ones who trampled on your dreams. When you think about your enemies, you become emotional. You feel like you won't let anything—or anyone—stop you. In Choose Your Enemies Wisely, Patrick Beth-David, #1 Wall Street Journal bestselling author, founder of Valuetainment, and host of the PBD podcast, shows how to use these emotions to drive your business, dominate this year, and grow for generations to come. But first, you need to choose your enemies wisely. Beth -David spent years perfecting the system that led to the stunning success of his own financial services company. So Beth-David shares the secret to this system: his 12 business building blocks that will teach you how to seamlessly combine emotion and logic in your business plan. This plan is both a practical document for achieving your goals and the fuel needed to inspire you and your team. It goes beyond the “how” and goes deeper into the “why”: not just how you get funding, but why you need a long-term vision; why you should create a culture that makes employees walk through walls; why should you know the enemy to whom you are trying to prove the opposite. The simple steps in this book will help you create the levers that will lead to exponential growth and lasting success. Read Choose your enemies wisely if you are a visionary, a dreamer, and a big thinker. Where you are now in your business journey doesn't matter. By following the Bet-David Plan, you will set your business up for sustainable success and achieve your most ambitious goals.