Luke Burgis, drawing on the work of French scientist René Girard, explains how “mimetic desire,” or the desire to imitate, shapes our lives. We want to associate with someone, live somewhere, own something, and even have certain personality traits because others want it. We constantly want something, but only a few try to be conscious of their desires. Educator and entrepreneur Luke Burgis shows where our desires come from, why they are so difficult to control, and reveals techniques for countering the destructive forces of imitative desire. After reading this book, decorated with bold illustrations by The New Yorker artist Liana Fink, you will gain many invaluable keys that will allow you to learn to manage your desires and become more independent from the “bubbles” trends and traps imposed on us by the modern world. This book will also be useful to a professional audience: entrepreneurs, marketers and advertising specialists. It will help you better understand and shape the desires of other people.