Whether you sell medical equipment or provide audit services, digital transformation of your business is just a matter of time. But just using the software is not enough: the success of the company depends on how well you can create it. Especially the ones your customers interact with directly. However, the visions of entrepreneurs and managers often do not align with the visions of developers, and as a result, programmers fail to realize their full potential. “Ask Your Developer Thinking is not just a way to make developers feel fairly valued, but also a path to success in the digital economy “Jeff Lawson, CEO of Twilio and an experienced programmer, understands better than anyone the importance of shared principles between management and developers. He advises sharing problems with IT specialists, and not imposing solutions, not managing, but collaborating with them. In his book, he talks about where to start with digital transformation, how to create an environment in your company that is conducive to digital innovation, and what it takes to attract and retain the best developers. “After defining the customer, it comes to the mission. This is not a marketing exercise like writing a company mission statement. We are talking about a key goal that the team accepts itself and around which it can rally.”

For whomFor leaders of companies in any industry.