Dr. Benjamin Hardy and Dan Sullivan share from their experience what only their strategist clients know so far: Unlucky ones focus on "The Gap" and successful ones focus on "The Gain" .Many people, especially ambitious ones, are not happy with their progress, which makes them feel unhappy. Each of us has an “ideal”, an unattainable goal. When we compare ourselves to this ideal, we see “Failure.” However, when we compare ourselves to our previous selves, we end up in “Win”. This is where the concept of FAILURE and WIN comes into play. It was developed by legendary entrepreneurial coach Dan Sullivan and is based on his work with tens of thousands of successful entrepreneurs. When Dan's clients periodically take stock of all they have accomplished—both personally and professionally—they are shocked at how much they have actually achieved. They couldn't evaluate their progress because they compared themselves to other people or to an unattainable ideal. In this book, you will learn that you can only evaluate your present self in comparison to your past self. And this is truly the key to this deceptively simple yet multi-layered concept that will allow you to feel good, feel grateful and see that you are making progress even in difficult times, which in turn will increase motivation, confidence and future success. On published in Russian for the first time.