I was inspired to write this material by sales managers, as well as their leaders, who managed to get consent to a deal where ordinary sellers said it was unrealistic and gave 1000 reasons why it was impossible, as well as people who masterfully converted “No” to “Yes.” Studying their techniques and methods inspired me to write this book. It presents and analyzes cases, methods and tricks of sellers from different areas of our daily life, which they were provided with “Yes”. Most likely, you, as a person who has your own significant and interesting sales experience and the skill of obtaining consent from your clients, will find methods that you know, have been using for a long time, and perhaps you will be able to find something new for yourself.