Everyone, without exception, wants to influence others. You convinced your colleague that it was better to do something. Successfully conducted difficult negotiations. The buyer purchased the desired product. Your spouse did what you asked. All this influence. People use manipulation unconsciously. But it is better to know the laws of the human psyche and apply them consciously. It is better to learn how to influence people effectively. Life will be much more comfortable. You will learn about the nature of manipulation, who needs to manipulate others. How to manipulate information and promises. How to use your appearance, limit your choices and create contrast. We use a person’s conditioned reflexes and control them through approval or comfort. We use blackmail, provocation or authority. We create a sense of community, care or scarcity. Let's use feelings of pity or guilt. We use mutual concession or scandal. We learn to protect ourselves from manipulation, at work or in the family. We competently refuse and avoid bad people.