This is a novel about how a chain of fortunate circumstances can change your life. Maxim Urmantsev, having started a business from scratch, was able to create one of the largest and most famous printing houses in Russia in twenty-seven years. Despite the fact that he has no special talents, no connections, no hard work. Typical average guy. Moreover, since childhood he suffered from low self-esteem, which can be considered a verdict of professional incompetence. Who helped him achieve success? The book is written at the intersection of genres. The author shares with readers his story, successes, failures, and reflections. And at the same time he is looking for answers to methodological questions: is there a universal formula for success? What should a businessman rely on more - business acumen or luck? The novel will inspire all those striving for self-realization, who are ready to become an entrepreneur, who want to try on the role of Danko in the modern world. It will also be of interest to everyone who themselves experienced the vicissitudes of being an owner in the first decades of the formation of a business in Russia.