“Quitting smoking is easy. I’ve thrown a hundred times myself,” Mark Twain once joked. Psychology professor and world-famous expert on nicotine addiction Robert West tells you what needs to be done so that one of your attempts to “quit” is finally crowned with success and you get rid of cigarette slavery forever. His book is not an instruction or a set of rules that must be followed, but rather a guide to drawing up your personal “formula for freedom from smoking,” taking into account the characteristics of your character, lifestyle and health. And most importantly, the formula works! Evidence of this is the thousands of smokers whom Professor West, over the 30 years of his career, really helped get rid of tobacco addiction. They did it, so can you.