Each person contains his own image of the world around him. Creative individuals strive to make the world around them interesting and convenient for everyone. Consumers try to squeeze everything they need out of their environment, without caring about the consequences. The lifestyles of the Creator and the Consumer may be similar, they may live on the same street, work in the same organization. But their ways of thinking are very different, which often leads to unpredictable consequences. Technological progress gives people new opportunities and technology that can be used in different ways: as tools for understanding the world, as toys, or as a means of achieving personal goals. The Creator strives to preserve or improve the world around him, thinking about what will happen. The consumer is interested in the future only within the limits of his own existence, the present is for him only a source from which he can draw everything, without leaving a trace. What happens when two different images of the same world collide in the technogenic world?