In just a few years, Spotify literally transformed the music industry: it saved record corporations from pirates, made Apple shudder, and made a spectacular appearance on Wall Street. And in 2020, she launched her service in Russia. No Swedish company has ever managed to gain such authority in global pop culture.

The authors of this book, Sven Karlsson and Jonas Leijonhufvud, conducted their journalistic investigation and spoke with participants in this business transformation, including people from Spotify management , investors, music industry influencers, and company competitors.

Discover how taciturn geek Daniel Ek and his wealthy partner Martin Laurentson negotiated with financiers and assembled a team of outstanding developers. You will follow the fates of the heroes and learn how Spotify, the largest IT company in Europe, was born in 2006, by the beginning of 2019 it was already the number one streaming service in the world, and why CEO and co-founder Daniel Ek believes that they It's just the beginning of the journey.