Storytelling literally translates from English as “telling stories.” “But can stories be convincing?” - you ask. Certainly! After all, storytelling is a unique communicative, pop and marketing technique that allows you to use the media potential of oral speech. Stories are visual, are well remembered and create a strong emotional attachment. That is why almost every commercial has a complete plot designed to create loyalty to the product. From this book you will learn how stories “work”, why they influence the listener’s emotions and convince, motivate and inspire better than orders, logical arguments or philosophical reasoning. The simple recommendations given in it will help you master the art of effective interaction with the audience, teach you to convince clients, advertisers and partners, easily achieve what you want, attract new customers, promote your own ideas and stand out among your colleagues.