How to competently draw up a business plan? How can you make it bring maximum practical benefit: help you build a business project, get a loan or investment? Paul Barrow's book provides answers to these questions and convinces the reader that any company needs a business plan to first set its goals, and then monitor their achievement and, possibly, adjust. Features The book is written in a lively language and is replete with examples from practice. The common mistakes of those who do not have much experience in drawing up business plans are shown. For whom the book will be of interest to top and middle managers, entrepreneurs, as well as students and teachers of economic universities.