In this book, Russell Jones, a British multi-sensory marketing expert, explains to readers how sensory technology can improve everyday life. How to make food and drinks tastier, and exercise easier and more enjoyable? How to increase productivity in the workplace? How to avoid falling for the tricks of marketers in the store on the way home? And what can you do to get a better night's sleep? He offers a range of "sensory recipes" to help you get more value and pleasure from all your daily activities. His recipes combine sounds, music, smells, lighting, colors and textures. The author claims that our well-being and performance depend even on the air temperature in the room and on what objects are lying on the table in front of us.