The book is a unique author's technique for increasing a manager's sales volume through effective negotiations. The proposed mechanisms were modeled taking into account the experience of the largest companies and are universal for various industries. But the most striking feature of the book is the technology for effectively overcoming objections, refusals and working with difficult clients. They make it possible to increase the efficiency of such a negotiator-seller several times. First of all, the publication is intended for managers and business owners, and will also be of interest to everyone who often encounters negotiation processes at work and in life.