Learning a foreign language is sometimes easier than learning to speak the same language with the target audience. Maria Lapuk, who runs the successful PR agency Vinci Agency, knows this well. Maria has created a real reference book for a PR specialist. She analyzed the entire theory of PR and shared tips on using each of the described tools. Starting with a description of the types and goals of PR and ending with an analysis of specific examples of PR campaigns, Lapuk consistently analyzes every aspect of a PR specialist’s activity. The book can be opened on any page and immediately apply the advice found there. Maria Lapuk explains how to create unique offers and win in crises, how to see news in everything, how to measure the effectiveness of PR and how to increase profits with the help of competent PR strategies. The reader will learn what types of content are suitable for different situations, learn to create high-quality content, get acquainted with the peculiarities of PR in different parts of the world and learn how to profitably manage the information field. PR is not the easiest job, here you need to have logic, be able to predict, see the whole business, and not just a narrow direction, be able to level out conflicts, be honest and know how to swim out when you find yourself between two fires. The author uses diagrams and clearly illustrates the information presented, teaches how to interact productively with the audience and turn negativity into good. On the pages of the book you can find clear instructions on how to behave with haters or how to set up communication with journalists so that they talk specifically about you. The work of a PR specialist with The party seems full of parties, beautiful receptions and easy communication with stars from different industries. However, this is only one side of the coin. Behind the colorful picture lies painstaking work, which is what Maria tells the reader about. The book will help you see all the facets of a PR specialist’s work and prepare for difficult but interesting everyday life. PR is a craft that the reader can master by studying strategies for planning and implementing PR campaigns, developing sales funnels, and data analytics. The book will give you the opportunity to thoroughly understand the PR industry and become the owner of skills that are in demand in the labor market and necessary for the development of any business. The cheapest on the market is a preventive PR specialist. The most expensive thing is to restore when everything has burned down and pretend that it’s not a fire until you clear up the consequences.

Why read• Understand the entire complex and multifaceted theory of PR;• Learn to use PR tools to achieve your goals;• Get acquainted with the experience of successful Russian and foreign PR specialists.

Features• A reference book that examines every aspect of a PR professional's work;• Tips that can be immediately applied in practice;• Analysis of live cases with links to illustrative examples via QR codes.

For whomFor beginners and those already practicing PR specialists, marketers, entrepreneurs and anyone who wants to learn how to stand out from the competition.