This book is for those who feel the impulse and readiness to turn their passion into their business. For those who want to engage in creativity and earn money, as well as for those who already have a private practice and, perhaps, not very many customers yet, but have a lot of questions. What do you need to know if you want to sell handmade jewelry or toys? How to determine how much they might cost? What can you do to make them noticed, want to buy and buy? And if you, for example, are a teacher or a stylist, where should you place an advertisement about your services? How to find clients? How can you understand whether sales income can replace your salary if you quit your job and do what you always wanted? Answers to all these questions are given by Ada Bykovskaya, a marketing specialist and author of one of the 100 most popular blogs in LiveJournal, “Work as Pleasure” , dedicated to how to turn a hobby into your own small business.