In modern conditions of ever-increasing competition, strong personnel are the most important factor for business success. In his new book, Konstantin Baksht, owner and general director of the Russian interregional holding Capital-Consulting, who has eighteen years of experience in running his own business, presents a unique system of effective recruitment personnel. The author names specific reasons why traditional methods do not work and offers his step-by-step technology for recruiting personnel both from the open market and from the internal market through a competition. He also describes an alternative option - recruitment, which is necessary when you have already looked at the employee you are interested in, and your goal is to invite him to work for the Company. Thanks to the implementation of the proposed system in your business, recruitment will not be a problem for you, but a competitive advantage. The book is addressed to owners and managers of commercial enterprises, as well as those who are just creating their first business project.