Working as a business coach with twenty years of experience in teaching rhetoric, interpersonal communications and the course “Business Negotiations”. Translation of the author's trainings into book format. This is a step-by-step guide to writing and delivering a motivational speech. A simple and accessible story about the complex nuances of the brain, the laws of perception and the motives of human actions. And, of course, about how to influence the behavior of others. The book contains exercises for independent practice and training of business and interpersonal communication skills. Why aren't they listening to me? What can I say to make me understand? How can I formulate my thoughts so that they agree with me? How to prepare a motivating speech? The answers to these questions are in the book “I Want Everything My Way!” It will be of interest to those who intend to develop and achieve success in areas such as sales, large business, advertising, management, judicial practice, and teaching. And also for those who simply want to improve their communication skills.