This book is about how to successfully increase the size of your business (and, accordingly, profits) by building a network of branches or selling a franchise. Can your business be cloned? Which scaling method is most suitable for your specific case? How to build a federal-scale network correctly? This and much more is written in detail in this publication. The issues of effective creation and promotion of a franchise are examined. Specific step-by-step algorithms for business replication are provided. The mistakes that are often made during the development of a company are discussed. The book is recommended to all owners and managers of companies who set themselves the task of increasing the scale of their business, and will also be of interest to business coaches and consultants.