“The Store Manager's Big Book” is a bestseller among retail publications; knowledge system in the field of modern retail technologies; a necessary book for every owner or manager of a retail store. After reading the book, you will learn: - how to open a store, what means of advertising and sales promotion to choose, what target groups of customers to target; - what approaches to assortment management and pricing, what financial indicators should be taken into account when assessing the effectiveness of a store; - what is merchandising, what are the basic rules of merchandising for a retail store; - how to select, train, stimulate and evaluate store sales personnel; - how to conduct sales and customer service training.